John Boyega steps down from Jo Malone role over advert controversy
Telegraph, 15 Sep 2020
John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company cut the black actor from the Chinese version of an aftershave advert he helped create.
The British star, 28, said Jo Malone's decision was "wrong," writing on Twitter that while he accepted companies use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone".
Jo Malone had earlier apologised after removing Boyega, best known for playing Finn in the Star Wars films, from the advert, which has since been removed.
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The British star, 28, said Jo Malone's decision was "wrong," writing on Twitter that while he accepted companies use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone".
Jo Malone had earlier apologised after removing Boyega, best known for playing Finn in the Star Wars films, from the advert, which has since been removed.
Get the latest headlines: https://www.telegraph.co.uk/
Telegraph.co.uk and YouTube.com/TelegraphTV are websites of The Telegraph, the UK's best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture.
