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Spring Festival, as the Chinese Lunar New Year celebration's popularly known, is falling on this Friday. But with worries over the pandemic, consumer spending during the festival will likely take a hit. So various stimulus measures are in place. For example, in Beijing, some 1.5 million US dollars in a digital currency test will be handed out during the festival. It's fueling the on-going shift of Chinese consumer preferences toward e-commerce and online entertainment and education over the past decade. The pandemic did accelerate the trend, proving to be a boon to companies that serve the stay-at-home economy. How deep and wide is the pandemic's impact on the Chinese holiday economy?

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