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FRANCE24

The art of digital persuasion

FRANCE24, 01 Feb 2021
In this edition we look at persuasive tech, or how digital technology is designed to facilitate addiction. While there's growing recognition of the problem, users are still not aware of how exactly it happens. We're joined by Pierre Louette, the chairman & CEO of French media Les Echos-Le Parisien along with our tech editor Peter O'Brien to shed light on the strategies.

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