CrossFit's China ambitions face huge hurdles despite middle-class demand for exercise options
SCMP, 18 Jan 2021
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CrossFit is a branded fitness regimen that has survived its early days of being maligned as dangerous and “cult like”. Started in 2000 in a garage in the city of Santa Cruz, California, the US company has grown into an empire of gyms or “boxes” in more than 150 countries around the world and its flagship event the CrossFit Games. Now CrossFit is looking to expand into new footholds in Brazil, India, Japan and China. But as the SCMP’s Patrick Blennerhassett explains, some major challenges stand in the way of CrossFit’s dreams of cultivating roots in China as strong as what it enjoys in North America, Europe and many parts of Asia including Hong Kong.
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CrossFit is a branded fitness regimen that has survived its early days of being maligned as dangerous and “cult like”. Started in 2000 in a garage in the city of Santa Cruz, California, the US company has grown into an empire of gyms or “boxes” in more than 150 countries around the world and its flagship event the CrossFit Games. Now CrossFit is looking to expand into new footholds in Brazil, India, Japan and China. But as the SCMP’s Patrick Blennerhassett explains, some major challenges stand in the way of CrossFit’s dreams of cultivating roots in China as strong as what it enjoys in North America, Europe and many parts of Asia including Hong Kong.
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