Warby Parker is going public through a direct listing and the eyewear company has a simple pitch: sell glasses easily for less. It’s a clearer story than other disruptors' claims to change the world. Jennifer Saba explains why an implied $4 bln valuation is easy on the eyes.

#News #Reuters

Subscribe: http://smarturl.it/reuterssubscribe

Reuters brings you the latest business, finance and breaking news video from around the globe. Our reputation for accuracy and impartiality is unparalleled.

Get the latest news on: http://reuters.com/
Follow Reuters on Facebook: https://www.facebook.com/Reuters
Follow Reuters on Twitter: https://twitter.com/Reuters
Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en