New Zealand has its metaphorical door to freedom. Singapore is leaning on disco. America has presidents and beer, while the UK is calling upon celebrity. As Covid-19 vaccination efforts continue around the globe, countries are calling on a wide array of communication methods and using humour and emotional connections to encourage people to get the jab. In contrast, Australia is playing a straight bat to reassure the population about vaccination

• From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines