China launched a new "clean plate" campaign to curtail food waste. An estimated 17 to 18 million tons of food are discarded annually in China, an amount that could feed 30-50 million people for a year, according to a study by the Chinese Academy of Sciences and the World Wildlife Fund. But some media are making the movement sound unappetizing by calling it "authoritarian" or a sign that China's facing a food crisis. Why are some souring the story? What are the factors fueling the new movement? And in a country that loves to show hospitality through an abundance of food, can people really change their habits?

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