At first glance, retail sales figures for June released by the Office for National Statistics reveal the pattern of recovery that business and the Treasury have been praying for - a V-shaped return to pre-coronavirus levels.
The total volume of sales bounced back by a striking 13.9%, just 0.6% down on pre-lockdown levels in February and 1.6% down year-on-year.
That exceeded analysts' predictions and provided some rare symmetry to the charts, as Sky News' Paul Kelso explains.
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